Beverage Label Advanced Typography
Brief: Design a type-centered beverage label catered to a specific audience.
My Approach: The audience I defined was younger, eco-conscious, and health-focused. The drink I created for this audience was a cold brew coffee sustainably grown in Costa Rica. I looked into how coffee is grown and what it means for a coffee to be “sustainable,” and found that Costa Rica has by far the greenest growing practices. So, I wanted the origin of the coffee to be the highlight of the brand. The name “El Mosquito” was drawn from mosquitoes and similar rainforest mites being the main pollinators of coffee beans in Costa Rica.